Coffee With Mike- Beyond Helpful to Valuable

There are things that are helpful, and then there are the next level up where this helpful thing actually becomes valuable. In other words, it's like you're lost somewhere, you don't know how to get somewhere. When you pull off the road and you go ask somebody, they give you directions. That's helpful. 

But if you're truly confused and you got these instructions, what would be valuable is that that person to realize- ‘you know what, if I get in my car and you follow me, I'll take you right there.’ That's valuable. I think that's the difference between what we do and what other people do. 

What other people do could be helpful in terms of giving instruction, but what we're doing, we hope, is giving you something that's valuable because we're not just giving you instruction. We're actually helping you get there. From here to there.

In order to get there you have to know where you are, and in order to get there you have to know what there is, and what that looks like so you decide whether you actually want to get there or not. That's the whole point of what we're doing we're trying to give you, that next level up, not just instruction. We're trying to get you there. 

We're trying to take you there and really be your guide to where you wanna go and you get to decide where that is. Our job is just to help you identify and make it clear, make it understandable, and then make it so that you can make it decision. Is this where you want to go? If so we know how to get there, wherever that is.